Marketing & Sales
The most interchangeably used courses & career with a lot similarity yet not the same.
Marketing is a total system of interacting business activities designed to plan, promote and distribute need- satisfying products and services to existing and potential consumers. Marketing broadly includes discovering the products/services customers want, producing/designing the product, pricing the product appropriately, promoting the product and selling the product to relevant customers.
Selling or sales is therefore one of the activities consisted in the broad area of marketing. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities generally support and enhance the final sale of the product and pave the way for future sales and referrals.
- Ø Marketing:- 2-year full-time MBA/MMS/PGDBM/PGDBA with
specialization in Marketing or
3- year part time MMM
1-year Diploma in Marketing Management
- For 2-yr. full-time courses – Graduation from any stream.
- For 3-yr part-time course – Graduation from any stream with 2 years of work experience in a related field.
- For 1-yr. Diploma – Graduation from any stream.
Ø Sales :- There is no particular course available till date. Knowledge on the subject can be sought as part of any of the above mentioned courses on marketing.