Swati Salunkhe

Managing Director - Growth Centre India Private Limited

Event Management

Event Management

Event Management simply means managing any event successfully. With the rise in social/ professional gathering of events like Fashion shows, Cultural Program, Charity Show, Brand Launch, Conference, Musical Concerts, Birth Day Parties, Wedding Celebrations, Theme Parties or an Exhibition has created greater scope for individuals specializing in Event Management. Event planners also arrange youth camps for children or a trekking tour for youth or executives. An interesting area in Event Management is organizing parties and disco nights. The concept is gaining momentum because of the present day demand for socializing.

It is a glamorous and exciting profession, but also demands a lot of hard work and dynamism. As the name suggests, it means conceptualizing, planning, organizing and finally executing an event. The work involves visualisation, creativity, meticulous planning and venue management. Right from the colour scheme at the venue to the food and drinks to the amusements and contests lined up for the event, an event manager is supposed to take care of. Identifying vendors, sound technicians, set designers, florists to minimizing costs all these technical issues also need to be handled. So the demand for individuals is on the rise.

You may have to work under the blazing; scorching sun throughout the day or even stay away from your family for several months. There are no fixed working hours in this field. One must be ready to work/travel 24×7. Immense work pressure, long hours of work quite often outside regular business hours, is all part and parcel of achieving a rewarding outcome in this field.

QUALIFICATION

In terms of educational qualifications various Certificate /Diploma / Degree/Post Graduate (Degree /Diploma) in event management are available. Students possessing Degree/ Post Graduation in Advertising or Public Relations or Business Administration are also preferred; as event management is an integral part of the services offered by many agencies. There are institutes which offer Part time or weekend courses. Anyone who is good in planning, organizing, visualizing can opt for event management profession. Formal qualification would be an additional benefit to climb success ladder in the present competitive market scenario.

PERSONALITY TRAITS

  • Ability to Negotiate Agreements
  • Ability to work under pressure
  • Challenges of Meeting Deadlines
  • Excellent Communication Skills
  • Excellent Teamwork
  • Eye for detail
  • High Motivational Levels
  • Networking Skills
  • Organizational Skills
  • Patience
  • Innovation
  • leadership Skills
  • High amount of Creativity

JOB PROSPECTS

  • Festival & Event Associations (Awards Functions/ Birthday Parties/ Charity Shows/ Weeding/ Exhibitions/ Product Launches/Road Shows and so on)
  • Convention centers
  • Self- Employed
  • Tourism Industry
  • Trade and professional Associations
  • Conference & Event Planning Companies
  • Hospitality Industry
  • Educational Institutions
  • Municipal parks and recreation departments

Event management companies have vacancies for various profiles, including marketing, 3-D designing, production, public relations, promotions, brand development, printing, exhibitions, telemarketing, administration, etc.

To make an event successful, one needs to have an in-depth understanding of the product or brand for which the event is being organized, and then plan accordingly. The execution of the event is a process of projecting a small idea in a whole new way. The presentation is what matters, to make the look and feel of the event a wonderful experience for the audience. There is a lot of logistics involved in managing of any event. It boils down to the management and co-ordination of services and supplies. During event planning, one needs to consider all the technical details like – projection of lights, sound effects and other special effects to make the event a spectacle.

If you are interested in event management profession then one can begin his/ her career while in college as ‘promotion coordinators’.

Swati Salunkhe ©

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