Swati Salunkhe

Managing Director - Growth Centre India Private Limited

Beauty Care

Beauty Care

Introduction

Beauty is something that almost each and every one of us has, in some form or
another.  Our External beauty is what plays a vital factor in the statement ‘First
Impressions are the most important ones, as they last the longest’.

In today’s fast pace life, exposure to pollution, and lesser and lesser time for
our personal care, the need to care for our skin texture, our hair, our
face, feet, hands ….. down to our last toe nail is a necessity rather than
the luxury of a few. And this need is easily made possible by the evolving new
field of ‘Beauty Care’, and the experts who are today trained to take care of
us.

Besides, today the beauty industry is catering not only to women, but also to men.

Scope and Nature of Work
The Scope and the nature of work under ‘Beauty care’ can involve basic
treatments such as manicure, pedicure, facial, waxing, make-up, detailed skin
care such as rejuvenations, deep wrinkle removals, laser hair removal, hair styling, colouring, dyeing, perming and straightening …… the scope
and the terms can be as endless as OUR innovation and the clients
requirements.

Today the work is not limited to the traditional services of a Beauty Salon, but extends to prescribing the right type of cosmetics suited to specific skin
types and complexions.

Beauticians also help the client select the appropriate style of hair
considering their hair texture and lifestyle.  The ready availability, and access as well as the ease of the use of software and computers, helps considerably in this
aspect.

Work Environment
Beauticians can either work in, or own their own salon.  Some even have their own clientele.

Ideally, a work environment to render ‘Beauty Care’ services should contain all
the amenities that you are willing to offer.  While creating your work
environment it is important to consider the location, space criteria, your
priorities of services and specializations.  High standards of safety (especially from the use of electrical equipment), and hygiene have to be maintained at any given centre.  After all, ‘To sell beauty you have to exhibit beauty’ …. in this case your working facilities, and the beauticians involved!!!!

Like in any career, here too, the appropriate work environment plays as vital a role as the professional’s skill and knowledge. Either ways the knowledge along with the correct equipment and the perfect surroundings come together to render what it takes to make your client look the best.

Physical and Psychological Requirements
To be a successful beautician the following characteristics are necessary:

Ÿ  Sense of humor

Ÿ  Helpful nature

Ÿ  Attractive and well groomed appearance

Ÿ  liking for people

Ÿ  friendly attitude

Ÿ  courteousness

Ÿ  aesthetic sense

Ÿ  dexterity

Ÿ  ability to stand and work for long hours

Ÿ  patience

Ÿ  passion to experiment

Ÿ  confidence

Study and Training
Studying and learning the formal tried and tested protocols for handling your
customers has become increasingly important, as you simply cannot adopt ‘trial-and-error’ methods on your customers.  This is where practical and hands-on-training imparted by institutes plays a vital role in your process to become a beautician.

Basic courses in beauty care can be done even after completion of standard X.
Polytechnics conduct diploma courses on various aspects of beauty care for
students who have completed plus two or equivalent exams successfully.  The
duration of the courses vary from institute to institute, but generally can be
completed with a year.  Established beauticians or salons also conduct training programs. Many people even go abroad for further/specialized training after gathering their basics from here.

Knowledge of elementary science is an added advantage in this field.

Specialisations
As mentioned earlier, the field of Beauty Care today covers a lot under
its ‘sheltering’ umbrella.

While you can always learn about all the activities covered, you may develop an inclination or natural talent for something that you should further specialize in.  Of course the learning is directly related to your ‘Method of Work’. If you work at a Beauty Care Clinic, you are assigned a particular set of tasks which you will/have specialized in. If you own or manage a beauty salon, it becomes more necessary for you to be well versed and knowledgeable about practically all the requirements you could possible expect to be asked for.

Some of the specializations are as follows:
Make-up Artist: involves the application of various cosmetics to enhance a
person’s features without making it look like a disguise.
Hair Colorist: coloring of hair is becoming excessively popular in India as in the rest of the world.  Hair colorists have to be excessively creative.  They can work for a salon or a hair color manufacturer.
Nail Artist: involves tipping off nails with decorative designs or embellishments
such as rhinestones, diamantes, nail rings etc. besides, of course, modifying the
length of the nails.
Aesthetician or Skin Specialist: they perfect the look and health of skin. They
work in a salon or as consultants to cosmetic manufacturing companies.
Hair Specialists: have knowledge on hair conditions and provide treatments for
hair and scalp problems.

Career Progression
Building a Career in Beauty Care can only begin, given the correct education,
training and defining your specific areas of specialization.

Practical Hands-On Training (under a reputed Beauty Care Centre) under the
supervision of a senior can play a vital role in teaching you the ‘tips and
tricks of the trade’ that are never explained in a text book.

Knowledge, the correct atmosphere and attitude are the main elements that can
make or break any career. Make sure you have the best of all you can.

To be able to secure a specialist position one needs to undergo adequate
training, and experience.  Hard work and constant updating are equally
important.

Start off by becoming well-versed in all areas of the salon industry and then
diversify in a chosen area.  This will not only enhance the quality of your
work, but also keep you motivated in whatever you do.

One can start off working in a salon or under a specialist.  Following which one
can either start their own salon or free lance.  The initial investment for
infrastructure especially electrical equipment could be huge.

After gaining sufficient knowledge in the area of beauty care, one can even work
as a trainer for budding beauticians either by starting your own institute or by
working at a training centre.

The list of career opportunities in the beauty industry is endless. To name a few:
· Beautician
· Hairdresser
· Make-up Artist
· Facial Expert
· Nail Care Specialist
· Mehandi Artist
· Masseuse/Masseur
· Beauty Instructor/Assistant in a Salon
· Beauty Lab Assistant
· Running Your Own Beauty Salon
· Health Club Instructor/Manager
· Yoga Teacher/Demonstrator
· Cosmetic Sales Promoter

. Television and Film Industry
· Model for Beauty Products
· Consultant/Writer

Where to Study?
There are plenty of private and government institutes imparting course in
beauty.

Some of the Institutes Imparting Education in the Field of Beauty in Mumbai are as Follows:

Ÿ  Butic Institute of Beauty Therapy and Hair Dressing, 1, Rupadarshini D. Gupta Marg, Mumbai-400016

Ÿ  Regional Vocational Training Institute for women, Kashinath Dhuru Street,
Dadar, Bombay-400028

Ÿ  VLCC, 352 Linking Road, (Hotel Bawa International), Khar (W), Mumbai

Ÿ  Shnell Hans International School of Beauty, Hairdressing and Cosmetology,
111/112 Nicola, Mistry Chambers, opposite Strand Cinema, Colaba, Mumbai 400 005

Ÿ  Shahnaz Herbal Women’s World International, Sea Bird Building, Bandra, Mumbai 400 050

Swati Salunkhe ©

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